MDB Insight Blog


Is Public Opinion Crying Out for Lower Speed Limits?

There’s a person on the streets of your community holding a sign telling drivers to slow down. Maybe they even have a few friends with them. They’re loud, and they’re getting a lot of attention from passersby. Sometimes problems can bubble under the surface until someone is willing to step forward and change it. A CAO’s, first instinct might be to assume this is a signal of a greater problem with speed limits in the community. But, no one remembers this issue ever being brought up by residents at a council meeting.

Rock, meet hard place. You don’t want to ignore what could be a growing complaint in your community, but this group of protesters could also be a vocal and passionate minority, pushing an agenda that isn’t shared by a majority of citizens. If you are relying on traditional methods of public opinion polling, it might be hard to get past this hurdle.

Find Out if Your Citizens Really Want Lower Speed Limits


Citizen Satisfaction IQ™ is an opinion polling tool that allows you to get to the core of the public’s response to an issue. With a derived importance approach, Citizen Satisfaction IQTM allows you deeper insight into polling results by showing you exactly what the largest group of people value most. A lot of people might want to lower speed limits, but if they all put it tenth on their list of priorities, you probably don’t need to actively address the issue just yet. That’s the kind of depth a traditional opinion poll might not be able to offer.

Once you find out for sure that residents really do want lower speed limits, you can use the Tax Sensitivity Calculator™ to figure out what percentage of residents are willing to put their tax dollars towards remedies like speed bumps and new signage.

Part of your job is to determine the difference between what people say they want and what they are willing to pay for. With the Tax Sensitivity CalculatorTM, you can figure out the answer quickly and efficiently, and be confident in your next move.

Did the Above Scenario Sound Familiar?

Some of these challenges might sound familiar too.

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