MDB Insight Blog


How to Improve Your Municipal Services

Managing municipal services is a balancing act. Too many new projects (or ones the community doesn’t approve of) and you might be accused of reckless overspending; too few and the community might not have access to the programs it needs.

It’s a fine line to walk between citizen priorities and budgetary restraints. As a source of input, opt-in surveys don’t tell the whole story: since they usually attract only people who are interested in doing surveys for specific rewards, the data from these surveys may not accurately reflect the views of every segment of the local population.

And there’s nothing quite as upsetting as thinking you have your finger on the pulse of popular opinion only to find out your intel was not as sharp as it seemed.

A Better Way to Develop Municipal Services With Citizen Approval


In order to develop services that are best suited for a community’s needs, it’s important to have good public polling. Not all public polling is equal, and inaccurate polling can lead to misguided municipal decisions and a disgruntled populace.

When looking for a better public polling methodology, it’s best to confirm that the survey won’t be confined to landlines. Because most people don’t use landlines regularly, depending on landlines for polling purposes will produce skewed results. Other surveys offer rewards that are only of interest to people who want the gift cards the survey is promising. These problems can skew the results of a survey, even one that otherwise seems scientific and comprehensive.

Citizen Satisfaction IQ™, on the other hand, is a population surveying tool that provides quantifiable metrics that municipalities can base decisions on with confidence. It takes its surveying information from different pools and approaches, not limited to one outdated method. The tool allows municipal leaders to see which services local citizens see as priorities, providing true data on citizen satisfaction.

Learn More About Your Citizens’ Budget Priorities

The area where service priorities overlap with tax sensitivity is where you can take action on community initiatives. But it’s good to make sure that those initiatives are the right ones — the ones actually desired by the community.

With MDB Insight’s Tax Sensitivity Calculator™, selected property-tax paying residents will be given the opportunity to participate in a survey where they can choose which municipal services they want to see improved while getting accurate data about how those choices will directly affect their property taxes.

The Tax Sensitivity Calculator™ involves citizens in the budgeting process, helping you and your constituents have more informed discussions about where they want their tax dollars to go. This helps citizens become more engaged in the decision-making process, with the potential to revitalize the political process and foster a vibrant, passionate community. The Tax Sensitivity Calculator™ gives you accurate data about the services your citizens want, and which ones they are willing to pay for. It provides municipalities with fact-based evidence, making annual budgetary decisions easier and ensuring they benefit their communities well into the future.

When used together, Citizen Satisfaction IQ™ and The Tax Sensitivity Calculator™ can help you develop municipal services while ensuring accurate data about citizen satisfaction. These two solutions give you the citizen stamp of approval, so you have the confidence and evidence to make important community developments come to pass.

Want to learn more about the best ways to improve municipal services? Download this free e-book.

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