MDB Insight Blog


Help Your Workforce Find Employment With Meaning

Millennials are seeking jobs with impact. The generation, born between 1980 and 2000, is looking for work that is aligned with their values and that lets them do good while collecting a paycheque. 

If they are going to spend a minimum of eight hours a day at work, they want it to mean something.

In fact, the CBC found that 47% of Millennials would give up over $9,000 in pay in order to find more employment with meaning. The CBC also explains that with the realities of Canadians’ personal finances - wherein almost half of Canadians live paycheque to paycheque - leaving thousands of dollars in income on the table in favour of finding employment with meaning is a significant decision.

Careers in Social Responsibility Provide Employment With Meaning

Social responsibility professions are highly sought after by Millennials. Value-driven careers linked to positive societal impact include:

  • Sustainability Officers
  • Cause Marketers
  • Communications Experts
  • Impact Investors
  • Philanthropists
  • Fundraising Professionals

These positions do not often require previous experience in the community benefit sector, but they do typically require a post-secondary degree and experience in the applicable field, such as:

  • Communications
  • Fundraising/Development
  • Marketing

Connect Job Seekers to Meaningful Opportunities

image22Community benefit sector job opportunities may be highly sought after in your community as well. You can help connect Millennial job seekers to value-driven careers that will allow them to make a difference in the community.

Today’s Workforce Development Officers can use technology to ensure that job seekers who are looking to make a meaningful impact can be matched with the non-profit sector openings in their communities. Our Regional Labour Demand Reporting SystemTM can strategically match job seekers within your specific community boundaries to jobs that offer this opportunity. 

Get More Insights on How the Workforce Is Evolving

As Millennials continue to enter the workforce, it will be important to ensure that the jobs they are securing lead to personal and financial satisfaction. When job seekers are connected to opportunities that provide fulfilling, meaningful work, they are more likely to stay at a job, which also allows them to give back and improve the community. 

In addition to the platforms available to help you connect workers to employment that is meaningful for them, be sure to stay on top of how the workforce is continuing to evolve to inform your strategy going forward. The Workforce Central Canada podcast is one source of the latest information, as well as the Top Trends in Workforce Development & Employment in Canada e-book.

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