MDB Insight Blog


Connect with Us at the AMO Conference

If you are headed to the Association of Municipalities of Ontario AGM and Annual Conference this month in Ottawa, come by the MDB Insight booth to say hi. We’d love to meet you and hear about your municipality’s unique strengths and challenges.

Learn How to Improve Service Satisfaction

We will be showcasing our newest market research platform, Service Satisfaction IQTM, which monitors citizens’ feedback about their dealings with staff at municipal offices, libraries, recreation centres and other public-facing venues. Essentially, anywhere your municipal staff interacts with the community, you can measure the level of satisfaction with those encounters.

As with all of our data-driven platforms, Service Satisfaction IQTM gathers real-time data, allowing you to monitor and respond to the feedback immediately. The HappyOrNot technology used in Service Satisfaction IQTM generates unparalleled participation rates. Citizens simply press on a happy/sad face that represents how they felt about their interaction. The technology respects people’s busy schedules, maximizing the number of people who provide feedback, and making it easy to see where your services are exceeding expectations and where some changes could be made.

Depending on the priorities in your community, you may also want to chat with us about our other platforms designed to help improve municipal services. Going beyond community interactions and taking a more holistic view of service satisfaction can be a large undertaking. We’ve developed the Citizen Satisfaction IQTM  platform to help you easily identify not only the areas for improvement, but the priority ranking of each item. You get a prioritized list of services with an actionable plan, showing you where to start and how to proceed.


In addition, you might be interested in our Tax Sensitivity CalculatorTM , designed to clearly identify which service improvements your citizens would be willing to pay for with their tax dollars. Defining priorities for service improvements is one thing, but getting down to how much residents are actually willing to pay is often another altogether. We’d love to chat with you about whether our affordable market research platforms are a good fit for your municipality.

Discuss Market Research with an Expert at the AMO Conference

Chris Bandak, Executive Vice-President of Market Research & Analytics is going to be at the AMO Conference for you to chat with in person. From community interactions to municipal services, Chris is passionate about helping you improve citizen satisfaction. He is an expert in the market research and analytics industry, having led over 200 data-driven projects for municipalities across Canada. But if you can’t make it to see us at the AMO Conference, we’d love for you to get in touch with one of our team members through our newly redesigned website at

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